Copywriting
We create high-quality, SEO-optimised content that stimulates business growth and attracts your target audience.
What is Copywriting and Why is it Important?
Copywriting is more than just text. It is a strategic tool that combines brand psychology, marketing, and SEO algorithms. High-quality SEO content serves two purposes simultaneously: it persuades users to take action (buy, subscribe, contact) and helps search engines understand that your resource is relevant to the search query and useful to the user. We create texts that shape your brand’s reputation and work to develop your website in the long term.
Why us?
Our Advantages
SEO
We create website-ready texts. They are structured and optimized for your target audience’s search queries, helping you rank high in Google.
100% Unique, No AI
We guarantee that the content is original and written by a human expert. We use AI only as a tool for analysis, not for creating the final text, ensuring high uniqueness and Google’s trust.
Quality and Expertise (E-E-A-T)
We focus on real data and deep industry knowledge. Our writing builds your brand’s reputation as a trusted expert, a key factor in Google’s ranking algorithm.
SEO Copywriting and Text Development
This is probably the most important part. SEO promotion — it’s content. Well-written content helps a website rise in Google search results and earn those coveted clicks. We create content that works, not just takes up space on the page.
At TwoX Digital, we write texts for specific purposes. Below are our main areas of work.
Types of services
- SEO copywriting
These are texts optimized for search engines. Previously, this was achieved by simply inserting a bunch of keywords. Now, Google’s algorithms have changed. We write useful content, carefully incorporating search queries. This is suitable for the homepage, services, and category sections. As a result, you see a boost in your website’s rankings. - LSI Copywriting (Meaningful Texts)
Google analyzes not only keywords but also the overall meaning of the article. LSI is the use of synonyms and related words. This shows the search engine that the topic is fully covered. It’s used in competitive niches where regular SEO isn’t enough. This allows you to reach a large number of search queries. - Commercial texts
The main goal is to stimulate sales. The copywriter researches the topic and audience. The text is structured to lead the client to a target action, such as an application or a call. Suitable for landing pages, commercial proposals, and presentations. The result: increased conversion of visitors to customers. - Articles for the blog
Informative and useful content attracts people who are looking for information. This builds trust in the company as an expert, both in Google’s algorithms and among users themselves. A blog attracts informational traffic, resulting in increased brand awareness and audience loyalty. - Product descriptions
We create short and concise descriptions for online stores. It’s important not to copy text from the manufacturer, as non-unique content only harms the website. The result of our work is a unique catalog and assistance to customers in their choice.
Cost of copywriting
The copyright price for each project is calculated individually. TwoX doesn’t use a fixed price, as each task requires a different amount of time for preparation and research.
We calculate the cost based on the following factors:
- Subject — texts, for example, for medical or legal websites, require a more in-depth study of the niche and, as a rule, cost more than texts on a general topic;
- Volume — the number of required pages or characters (we can estimate the work based on 1000 characters without spaces);
- Complexity of the technical assignment;
- Urgency of work execution.
High-quality text is a one-time investment that works continuously to promote a website.
Stages of SEO Copywriting
To obtain high-quality SEO content, as in promotion, we go through several key stages, each of which plays an important role in creating effective text and achieving positive results
Brief & goal setting
We define the goal, tone of voice, and target audience. We analyse the top competitors in search results to understand what content ranks best at the moment.
Semantics and structure
We collect keywords (high-frequency and low-frequency queries), cluster them, and build a plan for an article or page (H1-H2-H3).
Writing and optimization
Text writing. Writing meta tags (Title, Description), Alt texts for images and anchors for interlinking.
Final touches and review
Checking for uniqueness, keyword spam, watered-down text, and grammatical errors before submitting work.
Frequently Asked Questions
