Copywriting
We create high-quality, SEO-optimised content that stimulates business growth and attracts your target audience.
What is Copywriting and Why is it Important?
Copywriting is more than just text. It is a strategic tool that combines brand psychology, marketing, and SEO algorithms. High-quality SEO content serves two purposes simultaneously: it persuades users to take action (buy, subscribe, contact) and helps search engines understand that your resource is relevant to the search query and useful to the user. We create texts that shape your brand's reputation and work to develop your website in the long term.
Our Advantages
SEO Optimization Ready
We create texts that are immediately ready for publishing. They are structured, marked up, and optimized for key search queries of your target audience, helping you reach top positions.
100% Original Content
We guarantee that the content is original and written by a human expert. We use AI only as a research tool, never for generating the final text, ensuring high quality and trust from search engines.
Quality and Expertise (E-E-A-T)
We focus on real data and deep niche knowledge. Our texts build your brand's reputation as a reliable expert, which is a key factor for Google's ranking algorithm (Experience, Expertise, Authoritativeness, Trustworthiness).
Copywriting for business
High-quality text on a website serves two purposes: it helps the site rank higher on Google, provides useful information to customers, and motivates them to take the desired action, whether it be a purchase, a phone call, or a request. We create content that accomplishes these goals.
At TwoX Digital, we write texts for specific purposes. Below are the main areas of our work.
Our services
- SEO copywriting
These are texts optimised for search engines. Previously, this was achieved by simply inserting lots of keywords. Now, Google's algorithms have changed. We write useful material, carefully incorporating search queries. This is suitable for the home page, service sections and categories. As a result, you will see an increase in your website's ranking in search results. - LSI copywriting (semantic texts)
Google analyses not only key phrases, but also the overall meaning of the article. LSI is the use of synonyms and words related to the topic. This shows the search engine that the topic has been fully covered. It is used in competitive niches where regular SEO is not enough. And you get coverage for a large number of search queries. - Commercial texts
The main goal is to stimulate sales. We study your audience and show them the benefits of your product. The text is built according to a logical structure that leads the customer to the desired action, such as an application or a call. Suitable for landing pages, commercial offers, presentations. The result: increased conversion of visitors into customers. - Blog articles
Useful materials, instructions, and reviews. They attract people who are looking for information. This builds trust in the company as an expert, both from Google algorithms and users themselves. The blog attracts informational traffic. The result is increased brand awareness and audience loyalty. - Product descriptions
We create concise and informative descriptions for online shops. It is important not to copy text from the manufacturer, as non-unique content only harms the website. The result of our work is a unique catalogue that helps buyers make their choice.
Cost of copywriting services
The price of the work is calculated individually. We do not use fixed rates, as each task requires different amounts of time to prepare.
The following factors affect the cost:
- Subject matter. Texts for medical or legal websites, for example, require in-depth research and are more expensive than texts on general topics.
- Volume. The number of pages or characters required (we can estimate the work based on 1,000 characters without spaces).
- The complexity of the technical task.
- The urgency of the work.
High-quality text is a one-time investment that works to promote your website on an ongoing basis.
Stages of SEO Copywriting
Brief & goal setting
We define the goal, tone of voice, and target audience. We analyse the top competitors in search results to understand what content ranks best at the moment.
Semantics and structure
We collect keywords (high-frequency and low-frequency queries), cluster them, and build a plan for an article or page (H1-H2-H3).
Writing and optimization
Text writing. Writing meta tags (Title, Description), Alt texts for images and anchors for interlinking.
Final touches and review
Checking for uniqueness, keyword spam, watered-down text, and grammatical errors before submitting work.
Frequently Asked Questions
