Organization Schema Generator
Organization markup tells Google who runs the site: name, logo, contacts, address and the profiles that belong to you. It feeds the knowledge panel and the logo Google shows.
- Free, no sign-up
- Logo, contacts, profiles
- Live check
- Nothing leaves your browser
Organization
Goes on the home page or the About page. A business customers visit, or one that serves a local area, needs LocalBusiness instead.
The same name as your site name.
At least 112×112 px, readable on a white background.
Contact
With country and area code.
Address (optional)
Two letters: US, CA, GB.
Profiles and details (optional)
LinkedIn, Facebook, Crunchbase, Wikipedia, Clutch: pages that are about this organization.
* Required by Google for this rich result.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization"
}
</script>Live check against Google's rules
- Missing recommended property “name”.
- Missing recommended property “url”.
- Missing recommended property “logo”. At least 112x112 px, readable on a white background.
- Missing recommended property “sameAs”. Link your profiles: LinkedIn, Facebook, Clutch, Wikipedia.
- Missing recommended property “description”.
- Organization has no required properties in Google's docs: add every one that applies.
How to use the Organization schema generator
- Pick the type. Organization fits most companies; choose a more specific type when it is accurate, such as Corporation, Online store or Nonprofit.
- Fill in the name, website and logo. The name should match your site name.
- Add contacts, address and profile links that belong to the organization.
- Copy the code to your home page or About page, once per site.
- Check the published page in our schema markup validator.
What Organization markup does
Organization structured data describes who is behind the website. Google uses it to understand the company as an entity: which logo is yours, how to contact you, where you are and which profiles on other sites belong to you. That helps it connect your site with your knowledge panel and keep you apart from companies with similar names.
Google's documentation has no required properties for Organization. It recommends adding every property that applies. The ones that matter most:
| Property | Why |
|---|---|
name | Should match your site name and logo |
url | Your website |
logo | At least 112×112 px, crawlable, readable on a white background |
sameAs | Profiles that are about you: LinkedIn, Facebook, Crunchbase, Wikipedia, Clutch |
description | One or two factual sentences |
contactPoint, email, telephone | How customers reach you, with country code |
address | Your main or mailing address |
legalName, foundingDate, numberOfEmployees | Details that help tell you apart from similar names |
Organization or LocalBusiness?
| Your business | Use |
|---|---|
| Customers visit your location, or you serve a local area (plumber, dentist, restaurant, law firm) | LocalBusiness or its subtype: local business schema generator |
| Online business, software company, agency without a public office, brand | Organization or a subtype |
| Nonprofit, school, hospital system, government body | NGO, EducationalOrganization, MedicalOrganization, GovernmentOrganization |
LocalBusiness is a kind of Organization, so a local business doesn't need both on the same page.
Connect it to the rest of your markup
The generator gives the organization an @id: your URL plus #organization. Other markup can point to it instead of repeating the details. For example, an article's publisher:
"publisher": { "@id": "https://www.northwind.com/#organization" }
Keep the same @id everywhere so all your markup describes one organization.
Common mistakes
- Organization on every page. Once, on the home or About page, is enough. Other pages can refer to it by
@id. sameAslinks to pages that aren't yours, such as a directory search result or a news article that mentions you. Use only profiles that are about the organization.- A logo with transparent white text that disappears on a white background, or a logo URL that robots.txt blocks.
- Review stars on your own organization. Google doesn't show stars for reviews a company publishes about itself.
Organization Schema FAQ
On the home page or the About page, once per site. You don't need it on every page; other markup, such as an article's publisher, can point to it by its @id.
Use LocalBusiness if customers visit your location or you serve a local area: plumbers, dentists, restaurants, law firms. LocalBusiness is a kind of Organization, so it carries the same details plus address and opening hours. Use our local business schema generator for that. Use Organization for online businesses, software companies, nonprofits and brands.
None. Google's documentation lists only recommended properties and asks you to add every one that applies. The ones that matter most are name, url, logo and sameAs.
At least 112×112 pixels, in a format Google Images supports, at a URL Google can crawl. It should look right on a white background.
Get a free technical SEO audit
Structured data is one line of the audit. We check crawling, indexing, Core Web Vitals and markup across the whole site and send a prioritized list of fixes.