Free SEO & PPC Tools for Business Owners
Practical tools we built for the businesses we work with on SEO and paid ads: see what your marketing returns, what it should cost and what to fix first. Free, no sign-up, nothing stored on our side.
Budgets & ROI
Work out what marketing should cost and whether it pays for itself, measured in profit.
Paid ads
Check whether your Google and Meta campaigns make money, and what you can afford per click.
- Google Ads Cost CalculatorWhat a Google Ads budget buys in clicks, leads and customers, or the budget a lead goal needs, with 2026 medians for 23 industries.
- ROAS CalculatorCalculate ROAS, your break-even ROAS and the target that leaves a profit, plus the most you can pay per customer and per click.
- CPM CalculatorCost per 1,000 impressions, or the budget and impressions behind it. Any two numbers give the third.
- CTR CalculatorClick-through rate from clicks and impressions, or the clicks a CTR will bring.
- CPC CalculatorCost per click from spend and clicks, or how many clicks a budget buys at your CPC.
- Conversion Rate CalculatorThe share of clicks or visitors that convert, or the traffic you need for a sales goal.
- CPA CalculatorCost per acquisition from spend and conversions, or the budget a conversion goal needs.
Technical SEO
Check what search engines read on your pages: structured data first.
- Schema Markup ValidatorCheck a page's JSON-LD against Google's rich result rules: what qualifies, what's missing, and what Google no longer shows.
- Redirect & Indexability CheckerFollow every redirect, then check the status code, robots.txt, noindex and canonical: what stops Google from indexing a URL.
- Robots.txt TesterTest any URL against a site's robots.txt for Googlebot, Bingbot and AI crawlers like GPTBot and ClaudeBot.
- FAQ Schema GeneratorFAQPage JSON-LD plus the matching visible FAQ HTML, checked against Google's rules as you type.
- WebSite Schema GeneratorHome page markup that tells Google which site name to show above your results.
- Organization Schema GeneratorOrganization JSON-LD with logo, contacts, address and profile links for your home or About page.
- Event Schema GeneratorEvent JSON-LD with dates, venue, tickets and status, ready for Google's event results.
- Breadcrumb Schema GeneratorBreadcrumbList JSON-LD for the trail Google shows in place of the URL.
- Product Schema GeneratorProduct JSON-LD with price, availability, brand and rating for product snippets.
- Article Schema GeneratorArticle and BlogPosting JSON-LD with authors, dates and images.
- Person Schema GeneratorPerson and ProfilePage JSON-LD for author and team bio pages.
- Review Schema GeneratorReview and AggregateRating JSON-LD for review snippets, with Google's self-serving rule built in.
- Video Schema GeneratorVideoObject JSON-LD with thumbnail, duration, embed URL and key moments.
Local SEO & Google Business Profile
For businesses that win customers through Google Maps: profile, reviews and structured data.
- Google Business Profile AuditScore your Google Business Profile out of 100, compare reviews with nearby competitors and get a prioritized fix list.
- Local Business Schema GeneratorBuild valid LocalBusiness JSON-LD in two minutes — service-area businesses, opening hours, services and profile links included.
- Google Review Link & QR GeneratorGet the direct review link for your Google Business Profile, a printable QR code and request templates.
- Google Review Response GeneratorReady replies to positive, negative, no-comment and fake Google reviews in three tones. Pick the scenario and copy.
Want a specialist to look at your marketing?
Get a free audit of your SEO, Google Business Profile or Google Ads account, with a prioritized list of what to fix and what to scale.